Gillette Commitment - Enabling Access To Positive Role Models Around The World

OUR COMMITMENT

ENABLING ACCESS TO POSITIVE ROLE MODELS AROUND THE WORLD

For more than 120 years, Gillette has been committed to helping men look, feel and be their best. This goes beyond products. We support men of every age on their journeys to their best, including working with partners to equip men to serve as role models to the next generation.

Our ambition is to positively impact millions of boys through the power of role models. By working with partners, we’re enabling meaningful connections and introducing the next generation of boys to the benefits of mentorship.

WHY ROLE MODELS MATTER

If you were fortunate enough to have someone who made you feel more confident or provided helpful advice during meaningful moments in your life, then you understand the importance of having a positive role model.

While these role models can take many forms—a parent, an extended family member, an older sibling, a coach, a teacher, a mentor—their impact is undeniable.

Boys who have supportive role models are more confident about their choices and future.

84% of young men say having a role model can help them become a more caring person

86% of young men believe a role model can help them be themselves

76% of young men who have a role model agree they’re confident about their future

Source: Equimundo

IMPACT THROUGH LOCAL PARTNERSHIPS

Through our network of local and regional partners, we’re helping men have a positive impact on those around them.

Capitanes del Futuro and Major League Soccer

In the U.S., Gillette and Major League Soccer (MLS), work with Capitanes del Futuro to provide underserved young Hispanics with access to role models – their #1 developmental barrier. The program connects boys who are passionate about football and have demonstrated captaincy skills with role models who provide exposure to opportunities on and off the soccer pitch.

Football Beyond Borders

Since 2016, Gillette UK has worked with youth education charity Football Beyond Borders (FBB) to help inspire the next generation to be the best that they can be. FBB connects young people from areas of socio-economic disadvantage who are passionate about football with long-term mentors to help them finish school with the skills and grades needed to make a successful transition into adulthood.

Movember Foundation

Movember’s mission has evolved beyond prostate and testicular cancer to include mental health, making them synonymous with men’s health globally. Gillette’s decade-long partnership with Movember helps advance our goal for every boy to grow up with a positive role model by helping demonstrate the value of self-care for men, not only in their own lives, but as a model for the boys they support. Together, with every mustache and every conversation, we are changing the face of men’s health.